Identify e-tool to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns.

Social media marketing: This is the likes of Facebook, Twitter, Instagram,
Having a social media presence is essential to almost every business whether you are selling something or yourselves. By keeping your social media up to date with relevant content to your business you are keeping people informed of what you are doing as a company. This could be anything from promotions to just regular updates. In our own class we used websites like Buffer and HootSuite to manage and update all social media platform. The two of these social media tools are extremely handy as you can schedule posts to come out when you want them to.

Blogs: Blogs are used mostly as an expression of ones opinions, stories. An example of this would be a review of a film either by a critic or by a regular person. The ideal of a blog is that anybody can write anything they want for free. It can also be used for so much more. Some people have created a large fan base over blogger and have gained celebrity status. These people have a strong voice which will reach thousands of people.Blogger is the most popular blogging site which is owned by google. It is free for everyone and all it takes is a simple sign up to google to create an account. Everything on the site has tutorials and it has a very familiar layout to the likes of Microsoft Word. You can add images and videos to the blog and customize the layout of the blog to your liking. It is mostly a toned down version of Microsoft word in which you can choose a font, a size, and have the setting to make it Bold or slanted. It can be used to promote products through someone giving it a good review or talking about how handy it is to use.
Other blog websites include Tumblr, Wordpress, and Squarespace
Rich media:
Rich media is media which encourages the user to interact with the content, an example of this would be a you tube video, a Spotify ad, a Instagram ad or the likes of a sponsor at the start of a podcast or video. Rich media is also very common on Facebook and twitter, however they are less focused on a specific median These are becoming more and more common in today's world as the ad revenue collected off adds pay for the costs for the media in which the add is sponsoring. An example would be if there is a add on a YouTube video, the person who put up that video get income every few views. The company pays YouTube for their add to come up, then YouTube pays the person who's video it crops in. The same principle is used for spotify and other video platforms. Netflix is one of the largest streaming platforms on the planet and part of that is because they never allowed adds on the platform. The idea of it was to have continuous streaming of un-interrupted telly. Instead a fee is payed every month towards them. Some of this money is then used to promote them self through telly ads and YouTube ads. These ads can be more enjoyable than some of the other ads like pop ups.Email marketing:
Email marketing works when we are signing up for a online shopping website like amazon or Sports direct. When you are signing up for them, you give your email. Now that the company now has your email, they are able to send you emails. Most companies use your email to send you promotions, discounts or notifications on when their next sale will be. They can also send a monthly newsletter or they may sometimes reward your loyalty with the company with a discount or voucher. This can be very helpful to some people and a nuisance to others. Normally the promotions are marked as spam on your email dashboard and may be forgotten. If the company sends to many emails to a user they block there ability to send an email to them. Companies can deliver the same email to all of the user with the simple click of the send button.Search engine optimization:
This is when you are searching for a website and the first results to come up are the ones which say ad beside them. This is because when the person is searching for a type of website they will get either the most popular or the one which has being promoted. It uses the information off google analytics and promotes your website according to the details that you wand google ad sense to use. Information like your age, gender and area to get the result. If you have a blog, website or YouTube page, you can use google analytics to see how many people are viewing your pages or videos. You can also see smaller details. example: the average time they are spending viewing your site. Webmaster by google is a great tool so if people are searching for your type of business they can find it with going form page to page on google search. If a website is getting popular or trending it will appear close to the top of each page
Online advertising:
This is the type of ads that crop on nearly every different webpage. Ad Sense by google is one of the most popular ad software as it applies to videos, images and even a mention on the google search. Online advertising includes the likes of Pop up ads, and sponsored ads when you click into a webpage. Pop ups are the type of ads that are displayed to the left and right of different websites. They are mostly found on news websites, bordering the column. They are a image with either a product or business displayed in the image. However these can also be very common to carry viruses so some people try to avoid them when possible.Sponsored ads is when a business will sponsor a website. They writing "sponsored by.........."  will appear either when you visit the page or beside the logo of the page. in videos the narrator may say "this video is brought to you by ............". If you clink on the link that is either on the pop up of beside the video it will display