Identify e-tool to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns.
Social media marketing: This is the likes of Facebook, Twitter, Instagram, Having a social media presence is essential to almost every business whether you are selling something or yourselves. By keeping your social media up to date with relevant content to your business you are keeping people informed of what you are doing as a company. This could be anything from promotions to just regular updates. In our own class we used websites like Buffer and HootSuite to manage and update all social media platform. The two of these social media tools are extremely handy as you can schedule posts to come out when you want them to. Blogs: Blogs are used mostly as an expression of ones opinions, stories. An example of this would be a review of a film either by a critic or by a regular person. The ideal of a blog is that anybody can write anything they want for free. It can also be used for so much more. Some people have created a large fan base over blogger and have gained celebrity status. The