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Identify e-tool to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns.

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Social media marketing:  This is the likes of Facebook, Twitter, Instagram, Having a social media presence is essential to almost every business whether you are selling something or yourselves. By keeping your social media up to date with relevant content to your business you are keeping people informed of what you are doing as a company. This could be anything from promotions to just regular updates. In our own class we used websites like Buffer and HootSuite to manage and update all social media platform. The two of these social media tools are extremely handy as you can schedule posts to come out when you want them to. Blogs:  Blogs are used mostly as an expression of ones opinions, stories. An example of this would be a review of a film either by a critic or by a regular person. The ideal of a blog is that anybody can write anything they want for free. It can also be used for so much more. Some people have created a large fan base over blogger and have...
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The stages of Analysis, Development, Implementation and Control of Digital Marketing Campaigns.

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The stages of Analysis, Development, Implementation and Control of Digital Marketing Campaigns Many steps are involved in a digital marketing campaign, and are crucial steps in a successful campaign. I will be discussing the different steps of: Analysis Development Implementation Control Analysis  in the campaign is the very first steps in any campaign. This is very important as we need to analyse the product or business that we are trying to promote. The basic idea of analysis is to find who we are trying to target with the campaign. By taking the age, gender, interests, job and country you can narrow your campaign to target these people. with this type of information took into account we are not risking money on people who have nothing to attract them to the campaign. By researching what your competitors are doing you will get an ideas of what the campaign could be and you can improve upon it. You can learn a lot from your competitors successes and mistakes. ...
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Strengths and Weaknesses of etools

Social Media Marketing Advantages Widely Available  Easy to use and easy to run a campaign Business tool available Scheduling posts Specify Audience Accessible  Can be area specific Can give links and graphics to represent and link the the page to relevant pages. Increased Brand Recognition. More Opportunities to Convert Higher conversion rates.  Increased Inbound Traffic. Disadvantages Privacy Issues  Internet Access needed Device dependent can be expensive to promote Strengths and Weaknesses of Blogs Strengths: Blogs are to express your feelings through words. You can post your interests for the whole world to see. Blogger is the number one blogging tool in the world. Agri-spec Owned by Google, which means extended connectivity with other google services like google plus. Blogs can be about any range of topics. Can be used for personal reasons (diaries) or for business (advertising your products or services). Blogg...
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